Process
During my time at Wondros, one of Alex’s focuses was consistency and quality of our research.
To do this, she created and iterated a streamlined process that utilized the best design thinking tools for each timeline and budget, with an emphasis on how strategies are integrated in the final deliverable.
Select Projects
All Children Thrive
An initiative seeking to connect cities with community members and nonprofits in support of child wellness created with UCLA and Public Health Advocates. ACT wanted to better understand the issues that were important for both cities and communities so as to leverage existing knowledge and community experts for programming.
Tasks
- Design research + strategy
- Service design
Interview Breakdown
- 12 stakeholder interviews
- 22 city-specific interviews with city officials and community organizations
- 5 listening sessions with 10-50 community members
Deliverables
- Stakeholder Research and Competitive Audit Research and Strategy
- 5 California City Profiles
- Community Member Research and Strategy
- Listening Sessions Findings
- Service Design for ACT City Rollout
NFL in partnership with University of Pittsburgh
The Brain Health study was focused on defining the prevalence of brain health versus neurodegeneration in living professional football retirees that have sustained traumatic brain injury (TBI) or multiple concussions.
Our research was focused on interviews with former NFL players around their experience to help inform on a communications platform for the study.
Tasks
- Design research
- Communication Strategy
Interview Breakdown
- 8 interviews (45-120 minute) with former NFL players with diversity of:
- Positions Played
- Ethnicity
- Location
- 6 interviews (45 to 60-minute) with investigators and research staff
Deliverables
- Research Insights and Communication Strategy
- Positions Played
- Ethnicity
- Location
Promise Prostate Cancer Testing
Promise is an at-home salivary prostate cancer testing product that educates prostate cancer survivors about new treatment options with Precision Medicine. Promise wanted to understand patients and families in order to design their service with offerings for their audience.
Tasks
- Design research + strategy
- Service design
Interview Breakdown
- 5 stakeholder interviews
- 5 partners and experts
- 5 patients
Deliverables
- Competitive Audit
- Design Research and Strategy
- Patient Journey Map
Promise is an at-home salivary prostate cancer testing product that educates prostate cancer survivors about new treatment options with Precision Medicine. Promise wanted to understand patients and families in order to design their service with offerings for their audience.
- 5 stakeholder interviews
- 5 partners and experts
- 5 patients
Providence Health Care
Providence Health Care
Health care provider with hospitals in 5 states wanted to better understand their patients using this to craft strategy around how to bring multiple hospital brands under the Providence name.
Tasks
- Design research
- Communication Strategy
Interview Breakdown
- 26 stakeholder interviews
- 16 patient interviews
Deliverables
- Design Research and Strategy
Health care provider with hospitals in 5 states wanted to better understand their patients using this to craft strategy around how to bring multiple hospital brands under the Providence name.
- 26 stakeholder interviews
- 16 patient interviews
