Consider best design practices and do the best work.

• Create consistency across platforms/mediums.
• Simplicity is key.

Always keep the user at the center of your work.

• Start with the user.
• Seek to include the user in as much of your process as possible.
• Rely on the data and the research.
• Consider inclusivity, accessibility and diversity.

Be sensitive to your users and client’s needs.

• Consider your influence and conflicts of interest.
• Be sensitive when interviewing.
• Be aware of cultural differences and plan accordingly.
• Take measures to protect your user’s privacy and security.

Work with what you got and don’t reinvent the wheel.

• Use current design patterns.
• Build upon completed work (in field or company).

Seek to understand the context of the problem.

• Educate yourself on ecosystem and context.
• Stay up to date on the design and ecosystem.

Be fair and consider your social responsibility.

• Clarify ethical standards with team.
• Consider applicable laws, regulations and trade agreements.

Be open and truthful about your work.

• Be transparent with participants (when possible).
• Be honest about your data.

Seek to collaborative with a diverse set of people.

• Respect your your team and your employer/client.
• Work as a team.
• Help and educate your fellow designers.