UC Berkeley Haas - Super Curious

UC Berkeley: Haas Business School

Design thinking for Entrepreneurs Class

ROLE

> Educator

> Design thinking facilitator

OVERVIEW

Super Curious Founder, Alex Molloy, has been teaching “Design Thinking for Entrepreneurs” and Social Entrepreneurship as a guest lecturer at UC Berkeley Haas Business School for 7 years.

She uses hands on workshops to get the undergraduate students in the “Entrepreneurship” course to think about human centered design when developing new business ideas.

Topics

Design thinking methodology

Lean startup methodology

User research, empathy and interviewing

Ideation and rapid prototyping

Social entrepreneurship education

THE RESULT

What Students Think

"I loved the class! It was so interactive!"

"Great presentation and energy!"

"Alex is a great presenter and made it very easy for me to stay focused."

"Inspirational! Glad that we got [to prototype an] app at the end."

UC Berkeley Haas

THE RESULT

Using a flipped classroom approach, we create a user centric design thinking course that shows points out the similarities of design thinking and business creation.

To show lean startup methodology and human centered design practices I focus on design thinking methodology, social entrepreneurship and then a series of workshops. Workshops have included deep dive in research and interviewing techniques, ideation and storyboarding, and rapid paper prototyping.