THE CHALLENGE
The Pittsburgh community needs a way to feel comfortable about participating in medical research because there is a distrust of clinical trials that prevents them from taking part.
How might we:
- … further clinical trial participation.
- … simplify the clinical trial sign up experience.
- … help participants overcome distrust in medical research.
- … contribute to medical research and solutions.
ECOLOGY MODEL
Super curious worked with a team of Wondros design researchers who created a comprehensive ecology model including personas, user experience maps and a service blueprint for us to use as initial research.
Research team came up with 3 different persona types including researcher, coordinator and participant.
WIREFRAMING: Low Fidelity
We sketched out many iterations before deciding on the final layout.
WIREFRAMING: High Fidelity
We created polished high fidelity wireframes and in depth documentation in order create alignment with the team and prepare for testing.
USABILITY TEST FINDINGS
During usability testing with 8 participants we focused questions around easy of clinical trial sign up and user’s trust of website.
In order to communicate findings a report with 12 key insights from these findings was created.
Some key findings:
- Every user felt comfortable sharing the information requested. Most mentioned specifically it was because of the affiliation with the University of Pittsburgh.
- Users didn’t expect so see a guided search but said it was “more useful.”
- Search criteria for conditions and relevant questions may be confusing.
- Users do not have a clear idea of the Pitt+Me works process.
One of the main challenges was that there was not enough information about the process after someone signs up for a trial.
STYLE GUIDE
In order to keep design consistency, we created a style guide consistent with the print marketing campaigns.
