Yahoo, Bloomberg, Billboard

Content Discovery, Data Analytics, CMS Platform + Chrome Plugin

CLIENT

Timeline Labs (formerly Attensity)

Cloud City Development

TASKS

>  Usability testing

>  Sitemap + user flow 

>  Wireframes + documentation

>  Boostrap CSS for active style guide

>  Visual Design + sliced assets

THE CHALLENGE

Timeline Labs had started to build a social media content discovery platform for it Fortune 500 clients without a strategic product map.

 

Because of this many of the core values of the product were lost, there was feature bloat, and the user experience was not fully flushed out.

TIMELINE LABS CMS

CMS SITE MAP

Taylor Swift at Billboard Music Awards

Taylor Swift at Billboard Music Awards talking Timeline’s “Broadcast”

THE SOLUTION

Before anything could move forward there needed to be testing and buy in from the stakeholders so we conducted usability testing with executives from one of the main clients, Yahoo, about the competitor products.

 

With a better understanding of the main needs, we set forward to create the experience for a 3 pronged product roadmap.

 

The client needed a way to:

 

1 – “Discover” trending social media through discovery and data analytic dashboard.

 

2 – Create and schedule this content through a Content Management System (CMS) and Chrome Plugin.

 

3 – “Broadcast” (3) this content on TVs news programs through a consumer facing social media graphics.

THE RESULTS

We created product site maps, responsive wireframes, documentation, coded the live style guide, white-label framework, and paired developed/designed with developers to create the user experience for all 4 products.

 

Additionally we designed, sliced assets, and worked alongside in-house UI designers to create the interface for the products. This resulted in a cleaner look that showcased the in depth content without being overwhelming.

 

Timeline labs has since increased its partnerships with Fortune 500 brands, received $500,000 in investments, and recently been bought by SeaChange International, Inc.

off-the-grid_1

Yahoo Content discovery and data analysis dashboard

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