WHAT’S GOOD

Restaurant Mobile App

TASKS

>  Personas

>  Architecture (App Map)

>  Usability testing

>  Wireframes

>  Prototypes

>  Polished Interface

Original Product Image

ORIGINAL PRODUCT PROFILE

Original Product Image

ORIGINAL PRODUCT SEARCH

THE CHALLENGE

What’s Good’s initial design was trying to be too much. It had too much information and it was impossible to quickly get into a search screen.

 

What’s Good’s main value proposition is that a person with any diet can search dishes in 70% of restaurants and find a meal that they can eat. However, amidst numerous features and a lack in visual and hierarchical cohesiveness, users just got lost.

THE SOLUTION

The app’s MVP had been built and designed by a developer, it wasn’t working and we needed to start fresh.

 

We threw out the MVP.

 

I redesigned the entire experience starting with an app map and user personas to refine our core product features. Once that was locked we used rapid iteration sprints (RITE) to do usability testing with paper prototypes and an digital interfaces. (see findings below).

 

What’s Good Mobile App Map

What’s Good App Map

Appealing most to the “Health Conscious” and “Redistricted Diet” users was a filtered dish and location search. This way a user could quickly find a vegan dish on a restaurant’s menu, for example, or location with certain kinds of dishes. The “What’s the Best” user wanted to know the best dish at their restaurant or the best burger in town, so we layered on a rating system and filtered “good lists”.  For social stickiness, we included personal profiles and a feed where people could see their friends rave about a new dish.

 

After product was locked, we polished the brand identity and laid on a sleek red (active for appetite) interface.

USE ARROWS TO SCROLL THROUGH PERSONAS AND USABILITY TESTING DOCUMENTS

WIREFRAMES

THE RESULTS

Users we are able to understand immediately What’s Good’s value proposition through its visual simplicity. They easily searched (and found!) specific foods and restaurants that were exactly what they were looking for.

Polished Interface

Final interface

WHAT’S GOOD STYLE GUIDE + BRAND VOICE

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