Ashoka: Catapult Incubator

Logo and identity design


verynice Studios


> Logo

> Identity design

Sensei Identity and Business Card

Sensei Identity and Business Card


Through the Ashoka Catapult Program we were partnered with a team of 5 high school students to help brand their social impact company. Using an audio alerts when a user’s wheelchair was getting close to a object, Sensei set out to solve challenges people face when first learning how to use a wheel chair.
First time entrepreneurs and teenagers, the Sensei students lacked the articulation of design aesthetics and direction that comes with experience.



Over the course of 6 weeks we worked with the team to come up with name and identity that fit the product. We went through three iterations of a logo and finally settled on one with a bright optimistic colour palette and an abstracted wheel design.

Sensei Identity Work

Sensei Identity Work

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